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We create names for businesses, products & services

We’ll unlock the perfect brand name for your company

Let us find a company name which defines your brand and captivates your audience

Choosing the right name for your business is a crucial first step in your entrepreneurial journey. It sets the tone for customer impressions, brand identity, and market presence. At The Naming Department, we're experts at naming your business.

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Bespoke naming services for every type of company

We get it, naming your business can be tricky.
(But it doesn't need to be)

At The Naming Department, we specialize in creating unique and memorable names that set you apart. Here’s what makes us different

Tailored Naming Solutions
Every brand is unique, and so is our approach. We delve deep into understanding your brand’s values, mission, and target audience to craft a name that resonates

Fast Turnaround
We understand that time is critical in business. That’s why our team is committed to delivering high-quality name suggestions within two business days

Proven Expertise
Our team comprises seasoned professionals with extensive experience in branding and naming. We have successfully created names for a diverse range of industries and niches

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Creative names based on your brief.

Comprehensive Naming Packages

Our one-off all-inclusive packages are designed to cover every aspect of the naming process. This includes initial brainstorming sessions where we generate a wide range of potential names based on your brand’s identity and goals.

Human Creativity meets AI

Our propriety system uses our 15+ years of branding agency experience to create memorable names. Plus enhanced AI models to ensure the widest possible options. All curated by our creative team of naming specalists.

Domain Checks

We verify the availability of domains across a range of .com plus other top level domains, ensuring you can establish a strong online presence with a matching website address.

Multiple Name Options

We provide a curated list of name options, each with a detailed rationale explaining why it suits your brand. This allows you to choose the name that best aligns with your vision and strategy.

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Naming Examples

Just some of the brands we've named

Merging ‘graphite’ and ‘tech,’ this name embodies precision and innovation in advanced technology solutions.

Enveloping beauty, transforming your skincare routine into a nurturing and rejuvenating experience

Symbolising purity and freshness, this name reflects a pristine, spotless clean for your home or office

Empowering personal growth and fitness, guiding you towards a healthier, stronger, and improved version of yourself

Celebrating the connection between family and craftsmanship, offering timeless homewares that bring warmth and style to your living space

Reaching the peak of quality and expertise, delivering top-tier construction solutions for every project.

Derived from Latin roots meaning “life,” this hybrid word name embodies vitality and energy for a healthier you.

Inspired by altruism, this name reflects a commitment to selfless service and community-focused solutions

Embodying long-term courage and resilience, providing steadfast financial planning for your future stability and growth

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Customer Success Stories

“You've transformed uncertainty into opportunity.”

The Naming Department transformed our early stage business idea into a name which truly reflects our brand. The process was seamless and the results were beyond our expectations

Hannah Pearson

Founder

⭐⭐⭐⭐⭐

15+ years helping hundreds of clients name their businesses

We’ve worked in the branding space for 15+ years, as creatives and brand strategy experts.

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Transform Your Brand with the Perfect Name

What we think makes a great business name?

Memorable and unique

A good name should stick in people’s minds. It should be simple, easy to pronounce, and easy to spell. This ensures that when customers hear your name, they can easily remember it and find you again without confusion.

Reflective of your brand

Your name should communicate your brand’s essence, values, and mission. It should give your audience a sense of what you stand for and what you offer. This connection helps build brand loyalty and trust.

Unique & Distinctive

In a crowded market, your name needs to stand out. It should be unique enough to distinguish you from competitors and prevent any legal issues related to trademarks. A distinctive name captures attention and makes a lasting impression.

Scalable & Flexible

A good name should allow your business to grow and evolve. It should be broad enough to encompass potential new products or services but specific enough to be meaningful. Scalability ensures your name remains relevant as your business expands.

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Comprehensive Naming Services for Your Business

Fixed Pricing

No hidden costs. Know exactly what you’re paying for upfront.

Transparency is key in our pricing model. We offer clear, upfront pricing with no hidden fees, so you can plan your budget confidently.

Our fixed pricing ensures you get premium naming services without unexpected costs, providing peace of mind throughout the process.

High Quality Results

Every name we create is based on your brief, and carefully crafted to meet your needs.

Quality is at the heart of what we do. Each name is meticulously crafted to align with your brand’s values, mission, and market positioning.

We utilize a rigorous creative process, combining linguistic expertise and market insights to deliver names that are not only creative but also strategic.

Uniqueness

Stand out in the market with a name that is distinct and memorable.

A unique name sets you apart from competitors and captures your audience’s attention. We focus on creating names that are distinctive and memorable, enhancing your brand’s recognition.

Flexibility

We adapt to your requirements and provide multiple rounds of revisions.

Our service is designed to be flexible and responsive to your needs. We work closely with you, incorporating your feedback at every stage to ensure the final name aligns with your vision.

Support and Guidance

We guide you through the entire process, from brainstorming to finalisation.

Our team is here to support you every step of the way. We provide expert guidance and clear communication throughout the naming process, ensuring you feel confident and informed.

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How it works

Here’s how we save you time & effort.

How we create your perfect business name, using our proprietary method

1. Discovery

We understand your brief

We start by understanding your brand, goals, target audience, and preferences. This helps us align our naming strategy with your vision.

...and your industry

We gather essential information about your market positioning, competitive landscape, and any specific naming preferences or requirements you might have.

2. Results

Brainstorming & Research

Our team of creative experts brainstorms a wide range of potential names, considering all aspects of your brand to ensure the names are unique and available.

Delivered to your inbox in 2 business days

Our streamlined naming process ensures you receive high-quality name suggestions in just two business days. We prioritize efficiency without compromising on creativity, allowing you to move forward quickly and confidently with a memorable and impactful name for your brand.

3. Refinement

We present you with a curated list of names, complete with explanations and rationales for each. Based on your feedback, we refine the list to help you find the perfect name. We then assist with domain availability so you can get started asap.

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Pricing

The easiest way to find your perfect company name

Choose the perfect naming package for your budget

Starter

One-time cost:

$

125

/USD

5 Business Names

2 Names revised based on your feedback

Domain availability check

Fast Turnaround
(Two business days)

Essentials

One-time cost:

$

195

/USD

10 Business Names

4 Names revised based on your feedback

Domain availability check

Fast Turnaround
(Two business days)

Advanced

One-time cost:

$

275

/USD

20 Business Names

8 Names revised based on your feedback

Domain availability check

Fast Turnaround
(Two business days)

Human + Advanced AI powered naming results

Pro

One-time cost:

$

495

/USD

30 Business Names

10 Names revised based on your feedback

Domain availability check

Fast Turnaround
(Two business days)

Human + Advanced AI powered naming results

1:1 briefing video call with our team of experts

Trademark pre-screen based on your location

Looking for a preview of what you'll recieve?

Simply add your email address, and we'll send you a sample naming presentation, so you can see if our service is right for you.
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Thank you! We'll get back to you ASAP.

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FAQs

Common questions about naming your business

How long does the naming process take?

The process typically takes 2 business days to receive your name options. You'll then have the option of revising your name, depending on the plan you choose.

What if I don’t like any of the names suggested?

Our process includes a round of revisions to ensure your satisfaction. If the initial suggestions don't meet your expectations, we will work closely with you to understand your preferences and make necessary adjustments. Our goal is to deliver a name that you love and that aligns with your brand’s identity and goals.

How do you ensure the names are unique and not already in use?

We conduct domain availability checks for all suggested names. This ensures that your chosen name is unique and available.

Can you assist with securing the domain and trademark?

Yes, all our plans feature a domain name check. Our Pro Plan includes assistance with trademark prescreening

What industries do you specialize in?

We have extensive experience across a wide range of industries, including technology, healthcare, retail, finance, cleaning, construction and so many more. Our diverse portfolio demonstrates our ability to create unique and memorable names that resonate with different target audiences and market segments.

Do you offer any guarantees?

Our process is designed to ensure your satisfaction, and based on your package, we offer revisions to refine the names based on your feedback. Our goal is to deliver a name that you are completely happy with and that effectively represents your brand.

How much do traditional naming companies charge?

Traditional naming companies can charge anywhere from $5,000 to $50,000 or more, depending on the complexity of the project and the level of service provided. Our pricing is designed to be competitive and accessible, offering high-quality naming solutions at a fraction of the cost while maintaining exceptional standards of creativity and service

Is The Naming Department right for my size of business?

Absolutely. We work with businesses of all sizes, from startups to established corporations. Our flexible approach and tailored solutions ensure that we can meet the unique needs of any business, regardless of size or industry.

Do you help naming for startups?

Yes, we specialize in helping startups find the perfect name that sets them apart from the competition and resonates with their target audience. Our process is designed to be efficient and affordable, making it ideal for startups with tight timelines and budgets.

Do you help with finding domain names?

Yes, part of our service includes checking the availability of relevant domain names. We ensure that your chosen name has a matching domain, enhancing your online presence and accessibility.

Do you develop names in other languages?

We work in English only. While we focus on English language names, we ensure they have a global appeal and consider cultural nuances to avoid any potential issues in international markets.

Are your names generated by AI or Humans?

Our names are curated by a team of experienced human naming consultants. While we leverage technology for research and analysis, the creative process is driven by human expertise to ensure that each name is meaningful, and aligned with your brand’s identity.

Can we jump on the phone, or have a video call?

We're an online-first business, which allows us to offer such affordable prices by streamlining our processes and reducing overhead costs. However, we understand the importance of direct communication for some clients. That's why we offer phone and video consultations exclusively in our Pro Plan. This plan ensures you get personalized, one-on-one support from our expert naming consultants, providing the in-depth assistance and collaboration you need for your naming project.

Ready to Find Your Perfect Name?

Don’t let the naming process hold you back. Let our expert team help you find the perfect name that encapsulates your brand and sets you up for success.